Facebook is still one of the most influential social media platforms in the world. But have you ever wondered why it is the preferable one over other networks?   No wonder the existence of Social media platforms has changed how people communicate with...

In today’s digital world, advertising is now more online-focused than ever before. One key element of digital marketing is pay-per-click, which has established itself as one of the most effective online advertising techniques currently available. The...

One of the most effective marketing tools for any online business is web design. Specifically: good web design. Your website is the place where your customers will get their very first impression of your business, before...

Ecommerce content marketing is more than a buzzword—it’s a way of life. Brands selling online have produced colossal amounts of content to meet the 50% growth in content consumption in 2020. Yet not all that content is getting seen, despite the...

In 2020 Instagram is not about sharing pictures with friends and family anymore. Many new users sign up with a dream to make money on this platform. Blogging on social media is enormously popular, and as many other potentially profitable fields,...

Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...

We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...

There was a time not so long ago when social media was dominated by the millennial generation and used for nothing more than basic posting and online chat room facilities. Fast-forward a few years, and it is now near...